{"id":4977,"date":"2020-08-13T07:24:38","date_gmt":"2020-08-13T07:24:38","guid":{"rendered":"https:\/\/rightscapital.com?p=4977"},"modified":"2022-08-31T07:53:18","modified_gmt":"2022-08-31T07:53:18","slug":"how-to-use-augmented-reality-marketing-to-boost-brand-engagement","status":"publish","type":"post","link":"https:\/\/rightscapital.com\/ar\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/","title":{"rendered":"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tIn today\u2019s ultra-competitive marketing landscape, businesses must find new ways to stand out and get their target audience\u2019s attention. That\u2019s why more brands are turning to cutting-edge marketing tools like augmented reality (AR) to achieve this goal.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tThanks to AR, marketers can combine digital assets with real-world environments as if they existed there in the first place. It\u2019s called \u201caugmented reality\u201d because the technology expands on existing realities with virtual elements. It is a technique that combines digital information with the user\u2019s world, typically through a device camera or screen.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tIn this blog post, we\u2019ll explain how you can use AR for your next brand marketing campaign.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
WHAT IS AUGMENTED REALITY MARKETING?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAugmented reality (AR) is a technique in which digital content is combined with a real-world environment. This includes live environments, physical objects, and images. The goal of AR is to enhance one\u2019s perception of reality, either by expanding upon a person\u2019s current conditions or by providing a virtual experience that simulates a physical one.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWith AR, businesses can promote their products in a truly innovative and engaging way. In fact, augmented reality is a revolutionary marketing tool that gives businesses a chance to engage with consumers on an entirely new level. With AR, marketers can superimpose their products or advertisements into the real world. This means that consumers can use their smartphones to view virtual images or 3D models that appear to be part of their everyday surroundings.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
HOW DOES AUGMENTED REALITY MARKETING WORK?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWith augmented reality marketing, brands can build more intimate relationships with their audience by superimposing their products or advertisements into spaces or onto faces. This means that consumers can use their smartphones to view virtual elements that appear to be part of their everyday surroundings or try on digital fashion before making a purchase decision. To help get your AR experience into the hands of your target audience, brands can create AR advertisements.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tTo create AR advertisements, brands need to use some sort of AR software along with an AR ad platform integration. This allows businesses to design and develop AR advertisements for Facebook, Instagram, Snapchat, 8th Wall WebAR, and more. Once you\u2019ve created your AR advertisement, you can promote it on social media, your website, and any other marketing channels you use. When people access your ad, they can view the AR experience using their smartphone.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
5 WAYS TO USE AUGMENTED REALITY FOR BRAND MARKETING\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWhen it comes to augmented reality marketing, there are many different ways brands can use this technology. Some of the most common ways include:\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAR advertisements: An ad unit that superimposes virtual objects or 3D models of products or game characters onto a real world environment using a smartphone camera is referred to as \u201cAR advertising\u201d. Once these images appear on the screen, they look as if they\u2019re actually part of the user\u2019s environment.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWhen designing AR advertisements, brands need to take their target audience\u2019s preferences into account. Consumers want to experience products and advertisements that relate to their lives and interests. Once you\u2019ve designed your AR ad, you can distribute it on social media, your website, and other marketing channels where your customers are likely to find it.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAR app marketing: When it comes to augmented reality marketing, app marketing is one of the most popular ways brands use this technology. This type of marketing allows businesses to superimpose their products or advertisements within an app.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tTo create augmented reality app marketing, brands need to create an AR app. This app allows consumers to view AR content within their smartphone. There are many different types of apps you can create. For example, you can create an AR educational app to teach children about various subjects. Alternatively, you can create an AR app that lets users try out a product before purchasing it.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAR content marketing: With augmented reality content marketing, brands can create virtual content that users can view using their smartphones. This virtual content can take many different forms. For example, you can create virtual events, product demonstrations, or virtual tours of your business.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWhen designing augmented reality content, you should consider your target audience. Consumers want to learn more about your business, products, and services. But they also want to have fun with their AR app. That\u2019s why you should create engaging, yet entertaining, content.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAR live-streaming: Live-streaming allows brands to engage with their customers in real time. It\u2019s a great way to build trust, loyalty, and brand awareness. With augmented reality live-streaming, you can superimpose virtual elements into your live broadcast.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tLive-streaming is a growing trend in the marketing industry. It\u2019s a great way to engage with customers, build brand awareness, and increase sales. When designing your live-stream, you should create content that\u2019s relevant to your customers. You can also use special AR effects to enhance your broadcast.\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CONCLUSION<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tAugmented reality marketing allows brands to promote products in an entirely new way. Consumers are able to visualize how products look and fit into their home or work environment before purchasing them.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In today\u2019s ultra-competitive marketing landscape, businesses must find new ways to stand out and get their target audience\u2019s attention. That\u2019s why more brands are turning to cutting-edge marketing tools like augmented reality (AR) to achieve this goal. Thanks to AR, marketers can combine digital assets<\/p>","protected":false},"author":5,"featured_media":5140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"two_page_speed":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality"],"yoast_head":"\nHOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rightscapital.com\/ar\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s ultra-competitive marketing landscape, businesses must find new ways to stand out and get their target audience\u2019s attention. That\u2019s why more brands are turning to cutting-edge marketing tools like augmented reality (AR) to achieve this goal. Thanks to AR, marketers can combine digital assets\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rightscapital.com\/ar\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Rights Capital\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-13T07:24:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T07:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"infas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"infas\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/\",\"url\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/\",\"name\":\"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital\",\"isPartOf\":{\"@id\":\"https:\/\/rightscapital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg\",\"datePublished\":\"2020-08-13T07:24:38+00:00\",\"dateModified\":\"2022-08-31T07:53:18+00:00\",\"author\":{\"@id\":\"https:\/\/rightscapital.com\/#\/schema\/person\/83cc8f2f7352bb3147f2873508bf70bf\"},\"breadcrumb\":{\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage\",\"url\":\"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg\",\"contentUrl\":\"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg\",\"width\":2000,\"height\":1334},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rightscapital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rightscapital.com\/#website\",\"url\":\"https:\/\/rightscapital.com\/\",\"name\":\"Rights Capital\",\"description\":\"WORLD-CLASS INTELLECTUAL PROPERTY MANAGEMENT SERVICES\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rightscapital.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ar\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rightscapital.com\/#\/schema\/person\/83cc8f2f7352bb3147f2873508bf70bf\",\"name\":\"infas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/rightscapital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f0a612b228271de80a9d3eaacd6f5a3127767b635eb4926a7e72942c9740971?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f0a612b228271de80a9d3eaacd6f5a3127767b635eb4926a7e72942c9740971?s=96&d=mm&r=g\",\"caption\":\"infas\"},\"url\":\"https:\/\/rightscapital.com\/ar\/author\/infas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rightscapital.com\/ar\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/","og_locale":"ar_AR","og_type":"article","og_title":"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital","og_description":"In today\u2019s ultra-competitive marketing landscape, businesses must find new ways to stand out and get their target audience\u2019s attention. That\u2019s why more brands are turning to cutting-edge marketing tools like augmented reality (AR) to achieve this goal. Thanks to AR, marketers can combine digital assets","og_url":"https:\/\/rightscapital.com\/ar\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/","og_site_name":"Rights Capital","article_published_time":"2020-08-13T07:24:38+00:00","article_modified_time":"2022-08-31T07:53:18+00:00","og_image":[{"width":2000,"height":1334,"url":"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg","type":"image\/jpeg"}],"author":"infas","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"infas","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"4 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/","url":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/","name":"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b - Rights Capital","isPartOf":{"@id":"https:\/\/rightscapital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage"},"image":{"@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg","datePublished":"2020-08-13T07:24:38+00:00","dateModified":"2022-08-31T07:53:18+00:00","author":{"@id":"https:\/\/rightscapital.com\/#\/schema\/person\/83cc8f2f7352bb3147f2873508bf70bf"},"breadcrumb":{"@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#primaryimage","url":"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg","contentUrl":"https:\/\/rightscapital.com\/wp-content\/uploads\/2020\/08\/augmented-reality-marketing-engagement-min.jpeg","width":2000,"height":1334},{"@type":"BreadcrumbList","@id":"https:\/\/rightscapital.com\/2020\/08\/how-to-use-augmented-reality-marketing-to-boost-brand-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rightscapital.com\/"},{"@type":"ListItem","position":2,"name":"HOW TO USE AUGMENTED REALITY MARKETING TO BOOST BRAND ENGAGEMENT\u200b"}]},{"@type":"WebSite","@id":"https:\/\/rightscapital.com\/#website","url":"https:\/\/rightscapital.com\/","name":"Rights Capital","description":"WORLD-CLASS INTELLECTUAL PROPERTY MANAGEMENT SERVICES","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rightscapital.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ar"},{"@type":"Person","@id":"https:\/\/rightscapital.com\/#\/schema\/person\/83cc8f2f7352bb3147f2873508bf70bf","name":"infas","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/rightscapital.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f0a612b228271de80a9d3eaacd6f5a3127767b635eb4926a7e72942c9740971?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f0a612b228271de80a9d3eaacd6f5a3127767b635eb4926a7e72942c9740971?s=96&d=mm&r=g","caption":"infas"},"url":"https:\/\/rightscapital.com\/ar\/author\/infas\/"}]}},"_links":{"self":[{"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/posts\/4977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":5,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"predecessor-version":[{"id":5146,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/posts\/4977\/revisions\/5146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/media\/5140"}],"wp:attachment":[{"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightscapital.com\/ar\/wp-json\/wp\/v2\/tags?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}