WHAT IS AUGMENTED REALITY? A BEGINNER’S GUIDE TO AR

WHAT IS AUGMENTED REALITY? A BEGINNER’S GUIDE TO AR

WHAT IS AUGMENTED REALITY? A BEGINNER’S GUIDE TO AR

WHAT IS AUGMENTED REALITY? LEARN WITH ME IN MY NEW WEEKLY VIDEO SERIES THAT COVERS AUGMENTED REALITY, WEB3, AND THE METAVERSE.

For my first video, I created what I’m calling “A Beginner’s Guide to AR” to give you a high-level understanding of the technology.

The topics I discuss in this video are:

  • What is Augmented Reality [AR]?
  • How does AR work?
  • How many people use AR?
  • What are the different types of AR?
  • Where & how can I try AR?
*Bonus* AR Best Practices & Tips

Watch the full video here or by search in YouTube: “Augmented Marah” or “What is Augmented Reality? A Beginner’s Guide to AR”.

GETTING STARTED WITH SPARK AR STUDIO

GETTING STARTED WITH SPARK AR STUDIO

GETTING STARTED WITH SPARK AR STUDIO

When I first started learning Spark AR it was a lot to take in. I was super overwhelmed because I had 0 experience with 3D modelling software, photoshop, or augmented reality development. The Spark AR Studio is created using many similar concepts of the softwares that I just mentioned above, so for anyone with any graphic design, gaming, or 3D background its quite easy to get started as an AR Creator. For everyone else, there is a big learning curve!

I learned Spark AR online thanks to many helpful YouTube tutorials and Spark AR courses [I’ll share YouTube channels & courses at the end of this article]. I created this video because I thought it would be valuable to run you through the entire Spark AR Studio from start to finish whilst sharing my knowledge and tips that I learned from personal experience along the way.

Before filming this video, I honestly thought it would only be 5-6 minutes long, and it turned out to be almost 40 minutes! Whoops…😅 but I think everything mentioned in this video is important for any aspiring AR creators. This video walkthrough is for anyone who is completely new to augmented reality and Spark AR. This high-level overview of the software focuses on navigating the interface and getting comfortable using the software. I hope this video walkthrough will help you overcome any doubts or fears that you may have of beginning your AR journey. 🙂

As augmented reality becomes more mainstream, and brands begin to allocate funds for AR marketing, AR advertising, and AR commerce, the demand for AR creators and developers is going to increase dramatically. If you’re interested in pursuing a career in this exciting industry but don’t really know where to start, Spark AR is a great place to begin.

This walkthrough tutorial is for anyone new to augmented reality that is interested in learning how to become an AR Creator. This tutorial will help you get familiar with navigating the interface and comfortable creating using the software.

In this video, we will cover:
  • 00:00 Introduction
  • 01:40 How to download Spark AR Studio
  • 02:49 How to create a new project
  • 03:50 How to use the video simulator
  • 06:05 Scene panel, Layers, & Asset panel
  • 09:18 How to add and edit an object
  • 23:53 How to use the patch editor
  • 26:38 Previewing your project
  • 31:02 Exporting and uploading to Spark AR Hub

Video Resources: Linking Accounts for Previewing and Effect Attribution on Instagram

Spark AR Youtube Channels
Spark AR Courses:
WHAT CAN AUGMENTED REALITY BE USED FOR?

WHAT CAN AUGMENTED REALITY BE USED FOR?

6 AR PRODUCT VISUALIZATION EXAMPLES FOR COMMERCE | WHAT CAN AUGMENTED REALITY BE USED FOR?

Augmented reality is a great utility for many different things, but one of my favourite use-cases is using AR for product visualization as a tool for shopping.

If you’re like me, then going to the mall to try on clothes or shopping for home decor and having to guess what it will look like in your space is more of a chore than anything. But with the power of AR, we are able to solve these inefficiencies.

AR product visualization includes experiences like virtual try-ons and digital twins – which is the AR equivalent of an existing item in the real world. With AR product visualization, you are able to instantly view, explore, and shop all about your favourite products, from anywhere in the world.

In this video, you will learn:

  • The business value of AR for 6 product visualization use-cases
  • How you can achieve your own business and marketing objectives using AR
  • Examples of big brands using AR to use for inspiration for your own brand