Blerime TopalliBlerime “Blu” Topalli – Head of Immersive Strategy, CubeXR
Blerime “Blu” Topalli is Head of a Immersive Strategy at CubeXR, an immersive strategy and design consultancy based in Los Angeles. Cube specializes in virtual multiworlds, branded immersive experiences, virtual expos/conferences, and mobile AR.
Prior to Cube, Blu spent over 25 years working internationally as an entertainment executive and consultant with organizations such as Industrial Light & Magic (ILM), Sony Imageworks, NBCUniversal, and Hasbro Inc. She is a pioneer in immersive strategy, leveraging methodologies in data collection, integrated marketing, and franchise media strategy to design immersive narratives, shape CX and brand strategy for interactive and mobile experiences, and plan franchise media initiatives.
Blu is a graduate of Oxford University Said Business School, a member of the Royal Society for the Arts, and a former External Fellow at MIT Media Lab. Blu is also a single mom by choice, and lives in Los Angeles with her seven year-old, 2e daughter, where she is an active advocate for neurodiversity in education and homeschooling.

Blerime “Blu” Topalli – Head of Immersive Strategy, CubeXR
Blerime “Blu” Topalli is Head of a Immersive Strategy at CubeXR, an immersive strategy and design consultancy based in Los Angeles. Cube specializes in virtual multiworlds, branded immersive experiences, virtual expos/conferences, and mobile AR.
Prior to Cube, Blu spent over 25 years working internationally as an entertainment executive and consultant with organizations such as Industrial Light & Magic (ILM), Sony Imageworks, NBCUniversal, and Hasbro Inc. She is a pioneer in immersive strategy, leveraging methodologies in data collection, integrated marketing, and franchise media strategy to design immersive narratives, shape CX and brand strategy for interactive and mobile experiences, and plan franchise media initiatives.
Blu is a graduate of Oxford University Said Business School, a member of the Royal Society for the Arts, and a former External Fellow at MIT Media Lab. Blu is also a single mom by choice, and lives in Los Angeles with her seven year-old, 2e daughter, where she is an active advocate for neurodiversity in education and homeschooling.